Book · Welkin Media Verlag · German edition November 2026
Human-on-the-Loop
Six Tools for Marketing Leaders in the Age of Agents
The sorting has already begun.
- Author
- Florian Michael Fischer
- Publisher
- Welkin Media Verlag
- German edition
- , approx. 206 pages
- Hardcover (DE)
- ISBN 978-3-9506420-0-1
- Paperback (DE)
- ISBN 978-3-9506420-1-8
- eBook (DE)
- ISBN 978-3-9506420-2-5
- English edition
- In preparation: paperback ISBN 978-3-9506420-3-2, eBook ISBN 978-3-9506420-4-9
What it is about
Your competitors have the same models you do. The same tools, the same prompts, the same presentations about what will soon be possible. What sets them apart is being decided right now, quietly, quarter by quarter: on one side, teams that lead agents; on the other, teams that keep talking about them. Marketing leaders with ten, fifteen, twenty years of experience stand at the most exposed point of this sorting. This book is written for them.
Florian Michael Fischer has watched eighteen years of automation waves from close range, from VLOOKUP to the autonomous agent. From that engine room he brings six tools that run against real budgets every day: the Anti-To-Do List, the Agentic Definition Test, the TwoFunnel Audit, the AgenticMandate, the Delegation Matrix and the AI Leverage Audit.
Each tool comes as a template you can put to work the next morning. After this book you will know which side of the sorting you are on. And you will have a plan for the next ninety days to stay on the right one.
For CMOs, heads of performance and agency leaders who have no time for theory.
The six tools
- Anti-To-Do List
- Agentic Definition Test
- TwoFunnel Audit
- AgenticMandate
- Delegation Matrix (from the chapter Human-on-the-Loop)
- AI Leverage Audit